With marijuana flourishing into a big business in the US, a new segment of the market catering to aging and ailing pets has been growing under the radar. The legal weed market raked in $2.7 billion in revenue in 2014, and one estimate by the ArcView Group, a network that connects investors with cannabis startups, projects the industry to top $10 billion in sales by 2018.

The pet-pot market is treading on new territory, however. The legal gray area is posing challenges for companies that want to market and distribute cannabis-derived products for animals. There’s also insufficient scientific backing and industry guidelines.

read more…